A tailored musical activation is one that fits the specific ambiance of a restaurant or bar outlet, connects well with the demographics of clientele, and contributes to a holistic guest experience while they enjoy the outlet.

While there has been a significant industry-wide shift away from tip jars at luxury hotel bars and restaurants, determining how to best navigate this issue as it affects musicians and DJs can have a surprising significant impact on the overall guest experience.

As luxury hotels and resorts continue to offer live music and DJ activations as part of their guest experience program, it's important to ensure that performers are complying with brand standards and professionalism expectations.

To ensure that hotel guests and locals alike are aware of your activations, effective marketing strategies are key for these two distinct target audiences.

When it comes to deciding between a live musician or DJ, it can be difficult to know which is the better choice.

With so many different genres and subgenres to choose from, how do you know which one is right for your hotel outlet?

If you have a large atrium lobby that you’d like to activate, there are several important considerations that you need to make.

Sometimes Hotel/F&B Managers wonder whether their live entertainment should include a singer or whether instrumental music is more appropriate.

Maintaining a professional dress code will help set the tone for the overall ambiance of the hotel. This logic also applies to all musicians that perform on property.

Generally speaking, a well-rounded guest experience will include both indoor and outdoor entertainment options.

Are you currently exploring the activation of an outlet but are struggling to decide where to place/position the performer?

Have you ever struggled with knowing what size ensemble is appropriate for your outlet?

Have you ever wondered what type of equipment is needed in order to activate musical performances in your outlet? Keep reading to see some suggestions from the experts at MHW Live Music…

Have you ever wondered what type of equipment is needed in order to activate musical performances in your outlet? Keep reading to see some suggestions from the experts at MHW Live Music…