DJs vs. live performers
As a hotel manager, you want to provide your guests with the best experience possible. One way to do this is by booking live entertainment. However, when it comes to deciding between a live musician or DJ, it can be difficult to know which is the better choice. In this article, we’ll break down the pros and cons of both options and offer some insights to help you make the right decision.
Live Musician
A Live Musician can be a great addition to your hotel’s atmosphere. It creates an intimate, personal connection between the performer and the audience, and can leave a lasting impression on your guests. However, there are a few things to keep in mind when deciding to book live musicians for a particular outlet.
First, consider the size of the space where the musician will perform. For a smaller outlet, the volume of the performance must be a priority. Generally speaking, an appropriate live musician will be able to provide a softer and more intimate performance than a DJ. This of course depends on the instrumentation of the live musician, the placement of their amplification, and the communication of clear guidelines by the hotel manager. However, depending on the type of music and the number of performers, the physical footprint of a live music setup can be significant. Make sure to plan accordingly to ensure that the flow of foot traffic, both for hotel guests and employees, isn’t negatively impacted.
Second, consider the aesthetics of the outlet. For example, in a more traditional fine-dining restaurant with white tablecloths and candles, a live violinist or classical guitarist could be more aligned with the refined and sophisticated aesthetic than a DJ with their electronic equipment. The acoustic sound of a live musician can also complement the elegance of that restaurant's decor and enhance the dining experience.
This isn’t to say that live musicians aren’t effective in outlets that desire more energy and volume. At a beachfront tiki-themed restaurant outlet for example, the appropriate live singing guitarist playing tropical rock and popular hits can create a more unique experience for patrons than a DJ playing the same type of repertoire.
DJ
While DJs are often associated with dance parties, they can also create a great atmosphere in a luxury hotel setting. The right DJ can create a sense of energy and ambiance that enhances the overall experience for your guests.
When booking a DJ, consider the tone you want to set for the activation or outlet. For example, the W Hotels brand is known for their stylish, sophisticated Living Room bars that often feature DJs to create an upscale lounge experience. Work with your DJ to ensure that the music fits the vibe of your hotel and the particular space where they will be performing.
Another benefit of booking a DJ is their flexibility, both logistically and stylistically. As compared to a live band, they require significantly less physical space, which is helpful in outlets that do not have a large dedicated staging area. Many properties are starting to install more comprehensive sound and DJ setups built into their outlets, which can make setup time virtually non-existent and minimize the disruption of the guest experience. Over the course of a multi-hour activation, a single DJ can create dramatically different experiences for guests - including music of different genres, tempos, and volumes - with a fluidity unlikely to be replicated by a live musician or band. They also can easily adjust their volume and energy to suit the mood of the room.
Ultimately, both live music and DJs can add a unique and memorable element to your hotel activations. When deciding which to book, consider the size and mood of the space, as well as the overall experience you want to create for your guests. With the right entertainment, your hotel can become a destination for locals and guests alike.
