Indoor entertainment vs. outdoor entertainment
As a hotel manager, you know that creating memorable experiences for your guests is essential to the success of your business. One way to enhance your guests' experiences is by offering live music entertainment at your property’s restaurant(s), pool(s), or bar outlets. Here are just a few of the benefits that providing live music can bring to your property.
Ambiance
Offering live music can create a more relaxed and welcoming atmosphere for your guests. The right music can set the tone for a fun and enjoyable evening, making your guests feel at ease and more likely to stay and spend money on property. Whether it's a solo acoustic guitarist, a jazz trio, or a full band, live music in or outside of an outlet can create a unique and memorable experience that sets your hotel apart from others in your market.
Experience
Providing live music can also increase guest satisfaction and loyalty. When guests have a positive experience at your hotel, they are more likely to return and recommend your establishment to others. Live music can be a major draw for guests, especially if the performers are professional and of a high-quality that fits the overall ambiance of your hotel. By offering live music at your outlets, you can create a loyal following of guests who appreciate the unique experience that your hotel provides.
Location
One major element to consider when starting a new entertainment plan is whether to have the musical entertainment occur indoors or outdoors. Generally speaking, a well-rounded guest experience will include both indoor and outdoor entertainment options. Indoor performances can boost the appeal and ambiance of specific outlets, generate a deeper level of connection with the guests, and make the guest experience that much more memorable. A jazz pianist in a classy bar outlet can create the air of sophistication that encourages guests to sit back and relax with a prohibition era beverage. An outdoor singing guitarist at a tiki restaurant outlet can assist with generating the laid back island atmosphere and encourage guests to stick around to watch the sunset on property.
Weather
However, sometimes the weather does not cooperate with our best laid plans. It is recommended that all outdoor live music activations have an indoor “B” location dedicated as a pivot for when the weather turns gray. Oftentimes, guest seating preferences and the day’s weather forecast can inform the outlet manager and prevent any outdoor performance issues.
Providing live music entertainment at your hotel or resort property can bring a range of benefits to your business. From creating a welcoming and enjoyable atmosphere to generating additional revenue, live music can enhance the guest experience and help your hotel stand out from the competition. By investing in high-quality live music that fits the overall ambiance of your hotel, you can create a unique and memorable experience for your guests that keeps them coming back time and time again.