Maximizing the Impact of Your Hotel's Entertainment Calendar
An effective entertainment calendar is a key tool for driving guest engagement and increasing F&B revenue. MHW Live Music ensures that your hotel's entertainment programming is organized and marketed in a way that maximizes both visibility and participation.
1. Clear, Consistent Communication
Your hotel’s entertainment calendar should be easily accessible to both in-house guests and local patrons. MHW Live Music coordinates with your Marketing Team to design calendars that are stylish and informative, highlighting each performance’s unique appeal. This includes providing photos, artist biographies, and social media links within our Live Calendar App.
2. Integrated Marketing Approach
We recommend displaying the entertainment calendar across multiple touchpoints: upon check-in, in-room TVs, mobile apps, social media, and the hotel website. By keeping entertainment front and center in your communication strategy, you encourage guests to stay on property, enjoy the entertainment, and spend more on F&B offerings.
3. Always Up-To-Date
MHW Live Music’s Live Calendar App allows the hotel’s management team to see accurate bookings, always updated in real time. You can filter by outlet, by performer, and leave feedback within the app that goes directly to our Manager on Duty in real time.
4. Coordination Between Departments
Successful entertainment programming requires collaboration between your hotel’s F&B, Recreation, and Marketing teams. MHW Live Music acts as a liaison to ensure smooth communication across departments, making sure everyone is aligned on the calendar’s design, promotion, and execution.
By streamlining the entertainment calendar process, MHW Live Music enhances your ability to engage guests, increase revenue, and build excitement around your hotel’s entertainment programming.
Activate Your Outlets
If you would like to discuss your property’s entertainment program and see how MHW can help, please contact us.
